UK parliament asks Zuckerberg to testify in data misuse case

UK parliament asks Zuckerberg to testify in data misuse case

UK parliament asks Zuckerberg to testify in data misuse case

If you happen to do a Google search on Facebook and Cambridge Analytica in one sentence you will come across headlines such as; "50 million Facebook profiles harvested for Cambridge Analytica", "Facebook shares drop amid fallout from Cambridge Analytica scandal" and "Exposed: How Cambridge Analytica influenced Kenyan poll".

The move comes as international controversy continues to grow following reports a British-owned political consultancy firm, Cambridge Analytica, sought to influence the 2016 US presidential election by mining the personal information of up to 50m people in the US.

The company is said to have spent approximately $1M to collect this data, "We spent almost a million dollars doing this, it wasn't some tiny pilot project it was the core of what Cambridge Analytica became".

Cambridge Analytica says it does not engage in bribery or entrapment and says the Channel 4 News report was a misrepresentation of how the company conducts its business.

Senate Commerce Committee Chairman John Thune, R-South Dakota, and two subcommittee chairs, Mississippi's Roger Wicker and Kansas' Jerry Moran sent a letter to Zuckerberg and Strategic Communications Laboratories Group CEO Nigel Oakes requesting information and a briefing on sharing of individual Facebook user data.

Macquarie Research outlined three areas of risk to Facebook and its stock from the ongoing scandal: Political and legal risk for Facebook, people starting to dislike social media, and the potential of Mark Zuckerberg taking radical action to respond to the Cambridge Analytica scandal which could reduce Facebook revenue. Logistics for the meeting are still being worked out, including who from the company will be involved in the briefing, says the official. However, after the firm missed the deadline, Denham told Britain's Channel 4: "I'll be applying to the court for a warrant".

The Facebook revelations have also prompted bipartisan, transatlantic concern.

It will also reveal email addresses previously associated with your account, topics of ads which may be targeted to you and the metadata contained in photos uploaded to Facebook.

The company at the center of the Facebook data breach boasted of using honey traps, fake news campaigns and operations with former spies to swing election campaigns around the world, a new investigation showed.

A Facebook spokesman confirmed that the company would be holding a townhall Tuesday, where a deputy general counsel would answer questions about the Cambridge Analytica developments. But who are they, and why is this so significant?

UK parliament asks Zuckerberg to testify in data misuse case
UK parliament asks Zuckerberg to testify in data misuse case

Citing an unnamed source, Bloomberg reported that the FTC would examine whether the social media company violated a 2011 consumer consent agreement over Facebook's handling of users' data and how it notifies them of changes to its policies.

On Monday, Canadian Privacy Commissioner Daniel Therrien voiced his concern that political parties are not currently bound by the same data collection laws that apply to commercial companies.

Wylie said in the interview that he thinks the company was unethical in the way it "played with the psychology of an entire nation without its consent", in particular with its perception of the "democratic process".

Rep. Patrick McHenry, a Republican from Denver in western North Carolina, paid Cambridge Analytica $15,000 for "polling and research" work in 2014, according to FEC filings.

"We are not alone in using data from social media sites to extract user information", Cambridge Analytica said.

In his letter, Mr Collins continued: "There is a strong public interest test regarding user protection".

The Information Commissioner Elizabeth Denham is looking to slap Cambridge Analytica with a search warrant after it was accused of distributing fake news campaigns.

Andy Davies, Channel 4 News Home Affairs Correspondent, spoke to James O'Brien about the revealing film.

Facebook officials have also tentatively agreed to brief members of the House Judiciary Committee, said a congressional official familiar with the talks.

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