Autoridades estadounidenses investigan a Facebook por filtración masiva de datos

Mark Zuckerberg habló sobre el escándalo de Facebook con Cambridge Analytica

Mark Zuckerberg habló sobre el escándalo de Facebook con Cambridge Analytica

Líderes políticos de EE.UU y Reino Unido solicitaron explicaciones a Facebook por la manipulación de información de 50 millones de usuarios de la red social, que habría sido filtrada por la consultora "Cambridge Analytics" para favorecer la campaña de Donald Trump en 2016.

El analista en tecnología, Víctor Solano, entregó su opinión en RCN Radio, sobre el escándalo que salpica a Facebook tras las revelaciones sobre un uso no autorizado de datos personales de millones de usuarios de esta red social, por parte de la empresa Cambridge Analytica.

Una investigación sugiere que Cambridge Analytica (CA) creó una serie de perfiles psicológicos sobre 50 millones de usuarios de Facebook, utilizando una aplicación de predicción de personalidad descargada por al menos 270 mil personas.

El escándalo destapado el fin de semana generó un efecto dominó en las bolsas internacionales, tras la caída registrada en Wall Street, donde el Dow Jones cedió 1,35 % y quedó en 24.610,91 unidades en buena medida por la caída del 7 % sufrida por Facebook.

Congresistas estadounidenses quieren que sea el propio Mark Zuckerberg, director de Facebook, quien comparezca ante una comisión. Además, creía que una reestructuración de la red social podía servir para abordar mejor los problemas.

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Facebook suspendió este viernes en la plataforma a la consultora y a su matriz, Strategic Communication Laboratories (SCL), e informó de la filtración de datos, que descubrió por primera vez en 2015.

El jefe de seguridad de Facebook pasó a concentrarse en "los nuevos peligros" y en la seguridad de las elecciones pero no abandonará el grupo, afirmó este lunes el interesado luego de que The New York Times anunciara su salida. De este modo, la empresa accedió a la información personal de las cuentas y la actividad de la misma con el consentimiento de los usuarios.

Collins recuerda en su misiva que el "comité ha preguntando repetidamente a Facebook" sobre el proceso de recogida y almacenamiento de los datos de los usuarios y "si esos datos se han conseguido sin permiso".

"Estamos dirigiendo una revisión integral, interna y externa, para determinar si son ciertas las informaciones de que los datos en cuestión (robados) de Facebook aún existen", dijo en un comunicado Paul Grewal, vicepresidente y miembro del equipo legal de Facebook. "Y Facebook en ningún momento planteó ningún problema sobre ninguno de estos cambios", dijo. Es posible que el sitio se vuelva menos atractivo para anunciantes si se promulgan reglas estrictas sobre cómo se pueden usar esos datos, dijo Debra Aho Williamson, analista principal de la firma de investigación EMarketer, en un correo electrónico.

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