Facebook bans Trump campaign data firm Cambridge Analytica

Facebook bans Trump campaign data firm Cambridge Analytica

Facebook bans Trump campaign data firm Cambridge Analytica

Facebook told the companies which bought the data to delete it immediately, and said it was given assurances the information would be destroyed.

One of the largest data leaks in Facebook history allowed Cambridge Analytica, which had ties to Trump campaign strategist Steve Bannon, to develop techniques that formed the basis of its work on the Trump campaign, The New York Times and The Guardian reported. President Trump's 2016 data guru Brad Parscale, who has been named campaign manager of the 2020 re-election bid, hired Cambridge Analytica during the campaign. "By passing information on to a third party, including SCL/Cambridge Analytica and Christopher Wylie of Eunoia Technologies, he violated our platform policies", the statement read. Facebook also noted that in 2014, it changed its policies around how apps can pull information from someone's friends, and now puts apps through a review process to find out if they need all the information they're requesting. Facebook learned about Kogan's activities in 2015 and removed app.

Grewal also alleged that Dr. Aleksandr Kogan had passed data from his app through Facebook Login, to Strategic Communication Laboratories, which houses Cambridge Analytica.

The United Kingdom's Information Commission also announced on Saturday they are conducting an investigation of Cambridge Analytica, which also had clients in the country.

On Saturday, Britain's information commissioner Elizabeth Denham said: "We are investigating the circumstances in which Facebook data may have been illegally acquired and used".

"We exploited Facebook. and built models to exploit what we knew about them and target their inner demons".

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Kogan's app, thisisyourdigitallife, offered a personality prediction test, describing itself on Facebook as "a research app used by psychologists".

Facebook's announcement on Friday focused on how people affiliated with Cambridge Analytica had violated policies of the social media platform.

Cambridge Analytica adds: "When it subsequently became clear that the data had not been obtained by GSR in line with Facebook's terms of service, Cambridge Analytica deleted all data received from GSR". Cambridge Analytica, Kogan and Wylie all certified to Facebook that they had done so.

"In 2014, after hearing feedback from the Facebook community, we made an update to ensure that each person decides what information they want to share about themselves, including their friend list", the statement said. The firm said none of Kogan's data was used in its 2016 election work for the "avoidance of doubt".

Grewal said that Facebook had discovered the violation in 2015 and demanded that Cambridge Analytica certify that it had destroyed the data. As the Times reports, billionaire Robert Mercer invested $15 million in Cambridge Analytica, starting with $1.5 million for the 2013 Virginia gubernatorial race. One likely reason why: the Times says that a British affiliate of Cambridge Analytica claims to have worked in Russian Federation and Ukraine. According to the Observer, Facebook failed to alert affected users about the breach, and "took only limited steps to recover and secure" the private information.

In a statement, Cambridge Analytica insisted it complies with Facebook's rules.

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